AI is the tool. Knowing what to build, how to structure it, and how to make it work for a business is the skill.
Hey! I'm Matt.
I use AI to build websites designed for the way people search today.
Websites, search visibility, and content for small businesses that want one person to own the whole process — from first idea to launch.
A bit
about me
10+ years in marketing taught me getting even simple things built takes too much time and money. So now I direct AI coding agents to do the real build.
I review, test, and ship everything myself. No account managers, no hand-offs, no black box.
The goal isn't more technology. It's a website and content that get found: in Google, in AI answers, and by the people already looking for you.
How I work
You've got a business to run. You shouldn't need to understand AI, SEO, or code to get a website that works. That's where I come in.
01 Draft
I build it for you
Tell me what you need, and I turn the idea into a website, SEO plan, and content system, using AI where it makes sense.
02 Review
I check every detail
AI moves fast, but it isn't always right. I read, test, and fix everything myself before it ever reaches you.
03 Ship
You get it, sorted
No account managers, no handovers, no chasing anyone for updates. Just one person who's already taken care of it.
What I've built
Concept build
Basalt Coffee Roasters
A cinematic concept for a specialty roaster, with a scroll-driven craft story and a subscription builder.
View the concept →
Concept build
Klaxon
A concept SaaS landing page built around hand-crafted product UI: a live incident war-room, an alert-grouping animation, and a public status board.
View the concept →
Live client
Elliot Stubbs Physiotherapy
Full local-SEO build: booking automation, schema markup, and a content system targeting Norwich search terms. Built to turn local searches into booking enquiries.
What I offer
Most of it works best together, but every piece stands on its own: the full system, or just the part you need.
01 / 04
01
Website
Custom-built website
A fast, accessible website built from scratch, no theme, no drag-and-drop compromises.
02
SEO & AI search optimisation
Built to get found
Technical SEO, structured data, and content designed to appear in Google results and AI answers.
03
Content
Written around real search data
Guides and pages built on actual keyword research, not filler. Content that keeps earning traffic.
04
Website growth setup
Set up to keep growing
Analytics, tracking, and conversion improvements so you know what's working after launch.
Sounds good?
Get in touch, I'll reply myself. Have more questions? Check out some common ones below. 👇
Prefer email? mattstubbs04@gmail.com. Either way it's me who replies.
Common questions
Is the website actually built by AI?
Yes. I direct an AI coding agent (Claude Code) through the real build: the code, schema markup, and copy drafts. I review, test, and correct every line myself before anything ships.
Will my website show up in ChatGPT and AI search?
That's a big part of what I build for. Tools like ChatGPT, Google's AI answers, and Perplexity mostly quote sources they can read clearly — your website, your listings, and content that plainly answers real questions. I build with clean structure, schema markup, and question-led content, so you're the kind of source they can pull from. No one can guarantee a specific AI will name you, but most small-business sites are invisible to these tools by default — and that's very fixable.
What's the difference between SEO and AI search optimisation?
They overlap more than they differ. Traditional SEO gets you ranking in Google's blue links; AI search optimisation makes sure assistants like ChatGPT and Google's AI answers can read, understand, and quote your site. Both rest on the same foundations — clear structure, schema markup, fast pages, and content that answers real questions — so I treat them as one job, not two. Do it properly and you show up in both.
Do I have to hire you for everything, or can I just get one part done?
Either. The full system works best together, but I also take on single pieces: just a new website, just SEO, whatever you actually need.
How is this different from a website builder like Wix or Squarespace?
Those build a page from a template. I build a custom website from scratch, with SEO structure and schema markup built in from day one, not bolted on after.
Do you only work with businesses in the UK?
My work so far has focused on UK small businesses, but the process works the same wherever you're based. Get in touch and we can talk about your project.
How much does this cost?
It depends on scope: a single website is a different project to a full system. Get in touch and I'll give you a straight answer, not a sales pitch.
How long does a project take?
It varies, but directing an AI agent through the build usually means a faster turnaround than a traditional agency process. I'll give you a realistic timeline once I know what you need.